The Maternity-to-Nursing Capsule Wardrobe
Soft, natural and breathable essentials that put your body first
Shop Now"Embrace is making a name for itself in the industry by giving mothers what they can't often get: comfortable, simple and sexy maternity and nursing essentials - appealing to the minimalist in us all."
"Embrace makes comfortable maternity essentials you actually want to wear. Their nursing bras and apparel are both comfortable and cool, well-made and well-priced. If you’re looking for something new and different in the maternity space, Embrace is it."
Rethinking maternity wear
from the inside out
We are an independent Canadian brand on a mission to create better garments
for mothers: quality, considered and minimal.
In a world of nursing bras that are bulky, functional yet uninspired and made of synthetic fabrics, we are intentionally not.
Our small collection is the culmination of two years of surveying and fit-testing on nursing mothers, developing our own Signature fabrics from the premium natural fibres, and obsessing over creating pared-back wardrobe staples that feel as good as they look.
The result? Luxurious, second-skin essentials that help you feel good, supported, and - most importantly - comfortable in your own skin.